
Will Test Your Limits and Push the Boundaries to the Max
Be Prepared To Experience The New Coaching Adventure

A Team of Passionate Individuals
Learn To Train Your Body To Perform
Overcome Your Fears and Master Your Skills
Enjoy ZoneCoach Around the Globe

Help take Jim Fannin’s S.C.O.R.E.® System to the masses!
Using the secrets of Fannin’s time-tested S.C.O.R.E.® System (Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment), S.C.O.R.E.® for Life shows you how to balance and apply these five principles in every arena of life. The result: more moments, days, and years performing and thinking in the state of flow we call the “Zone,” and more of the results and success that matter. Every chapter includes reader-friendly tests and exercises, like the “90-Second Rule” (a lesson in discipline) and “The Palm Tree Versus the Oak Tree” (a lesson in adaptability).
We all dream of overcoming our challenges. We dream of the perfect job, achieving new wealth, of living the life we choose in harmony with the people we love. For many, the dream stops there. We wonder what leads some extraordinary people to confront and exceed their goals and compete at the highest level while others run in place, distracted by fears and a sense of intimidation. We seek the insights that will liberate us from anxiety and self-doubt.
“With S.C.O.R.E.® tools and techniques, my life and game are now poised to attract the Zone on a daily basis. There are no limits to what I can do.”
“Jim Fannin’s S.C.O.R.E.® tools and techniques work. It is the secret formula for thinking like a champion and performing in the Zone.”

In 1974, Jim discovered five markers for “thinking like a champion” and attracting the peak performance mindset called the Zone in all aspects of life, business, and sports. They are Self-Discipline, Concentration, Optimism, Relaxation and Enjoyment. Collectively they form the acronym S.C.O.R.E.®, which is the cornerstone of Jim’s teaching that unlocks one’s full potential.
- Have you ever choked during a performance?
- Have you ever been told how much talent you have, yet you’re not reaching it?
- Are you self-conscious or doubtful during performances?
- Does your level of concentration fluctuate wildly?
- Do you feel overwhelmed at times?
Using the secrets of Fannin’s time-tested S.C.O.R.E.® System (Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment), S.C.O.R.E.® for Life shows you how to balance and apply these five principles in every arena of life.








“Jim has helped me as a player, coach, and teacher. His S.C.O.R.E.® System continues to pay dividends.”
“With S.C.O.R.E.®, I reversed my season from a negative to a positive. S.C.O.R.E.® gave me an edge over the competition.”
“I have applied Jim Fannin’s powerful S.C.O.R.E.® Success System and his 90-Second Rule™ tools as a professional baseball player, husband, father, small business owner, and friend. I’ve even applied his concrete tools to my physical wellness.”
“I was first introduced to Jim Fannin’s S.C.O.R.E.® System during my major league baseball career, and it helped me become very successful. I quickly found that it’s not only used for baseball, but for life. I introduced the concept to my children, which they understood, embraced, and told their friends. This is funny because you always think they don’t listen to you. My family has embraced it in every aspect of life. These are tools I carry in my pocket for whenever I need them.”
“No one builds a house without a blueprint,
so why would you build your life without one?”
A Proven Plan for Successful Living
For over forty years, a simple Life Blueprint has been customized by Jim Fannin, the master coach for 2,500-plus of the “best of the best” in life, business, and sports. His plan is now available to you, and it includes proven, concrete tools and techniques to enhance every aspect of your life.