“Having spent 27 years in athletic administration I was always searching for the answer to the question, “How can you help athletes perform at a higher level?” I have come to the conclusion through my work with Jim Fannin, that the deciding factor most often in competition is the mental focus and ability to perform under pressure (the Zone) by the winning team. The team that gets into the Zone and stays there wins the contest. Jim Fannin and his S.C.O.R.E.® System give you tools to get your team in the Zone.” Dr. John Planek (Lewis University Athletic Director)

A Mother's Request - A Son's Promise!

Jim, keeps his heartfelt promise to his mom to, "Take S.C.O.R.E.® to the masses!"

The Time is NOW and it is FREE for YOU!

Jim Fannin is offering a FREE ZoneCoach® Assessment used by thousands of Champions of Life, Business, and Sports.

We have made this so easy! Fill out the form and we will send you your Assessment!

Once you take the Assessment, you will see your  S.C.O.R.E.® in each area: Self-Discipline, Concentration, Optimism, Relaxation, Enjoyment!

You will also receive a special BONUS GIFT to get you started on your road to developing a "Champion Mindset" today. 

Let's GO!

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“You saved my life!  I lost a total of 60 pounds all without the help of a gym or diet center. My confidence has grown and I’ve totally re-invented myself.   Again Jim, a heartfelt thank you! The pleasure has been all mine!” Audra B. (Calgary, Canada)

“Reaching the Hall of Fame…I mean I owe it to Jim Fannin.  To be honest, he taught me to live in the Zone. I’m not just talkin’ the talk, but walkin’ the walk. Once I started using Jim’s S.C.O.R.E.® System and his 90 -Second Rule™ it changed my entire life and my career. The 90-Second Rule™, please check it out. It will change your life forever.”  Frank Thomas (MLB All-Star; MVP; Hall of Fame)

We are a trusted authority for developing individual Self-discipline, Concentration, Optimism (confidence), Relaxation and Enjoyment (S.C.O.R.E.). For 51 years we have coached over 4000 private clients helping them develop a life blueprint with a proven, proprietary and federally registered thought management system to manifest their blueprint into its physical equivalent. Our motto has been and still is “Your success is the only mission!”