
From Anonymity to the Masses
For 50 years I spent my life in the trench of peak performance. I have thoroughly enjoyed helping the “best of the best” reach their pinnacle of success in life, sports, and business. My phone bill reflected 6,000 minutes of usage a month. In fact it still does. My clients’ access to me has been and still is 24/7. Yes…I do receive the 3AM phone call that says, “I have a Challenge.”
While other prominent coaches of the world took their message to the masses, I chose a path of anonymity. Here I could give my clients undivided attention. From center court Wimbledon, the diamond of the World Series, the fairways of Augusta, the gridiron of the Super Bowl, to the boardrooms of the Fortune 500, I’ve been there. Most observers believed I was the insurance man or the sports agent. However, that has changed. Born in Ashland, Kentucky, in 1949, my financially strapped parents moved farther south into the coalmine region of the Appalachian Mountains. Here I saw poverty firsthand. I slept on a mattress that
Several years ago my mother looked me in the eye from her deathbed and commanded with a whisper, “Go for it! Take your message to the masses. Promise me.” Her only child responded, “I promise, Mom.” With that, she died. My deathbed promise set me on a pathway to deliver my message to the masses.
For decades I’ve privately sold my messages of hope and possibility to the rich and famous with my S.C.O.R.E.® Success System. This dynamic thought management system was created in 1974, and the 90-Second Rule™ has been one of its most powerful tools. It was my mom’s favorite.
The 90-Second Rule™ has been a “moment of truth” for many men and women. It’s opened an awareness about people they love and care about. Thousands have used the various applications of the 90-Second Rule™ to facilitate major change. From achieving weight loss, repairing relationships, increasing sales, to getting better parenting results, the 90-Second Rule™ has worked.
What’s included?
- An Introduction to The Power of The 90-Second Rule™
- Developing Crystal Clear Self-awareness: Getting to Higher Ground
- A New Perspective On the Power of Visualization
- Using The 90-Second Rule™ For Life
- Using The 90-Second Rule™ For Wellness
- Using The 90-Second Rule™ For Longevity.
- Using The 90-Second Rule™ For Business Management
- Using The 90-Second Rule™ For Business Sales
- Using The 90-Second Rule™ For Family
- Using The 90-Second Rule™ In Relationships
- 90-Second Rule™ Usages In Harmony: Using The 90-Second Rule™ Throughout A Typical Day
- The 90-Second Rule™ As A Way Of Life, Every Day: The Hall Of Doors

A Mother's Request - A Son's Promise!
Jim, keeps his heartfelt promise to his mom to, "Take S.C.O.R.E.® to the masses!"
The Time is NOW and it is FREE for YOU!
Jim Fannin is offering a FREE ZoneCoach® Assessment used by thousands of Champions of Life, Business, and Sports.
We have made this so easy! Fill out the form and we will send you your Assessment!
Once you take the Assessment, you will see your S.C.O.R.E.® in each area: Self-Discipline, Concentration, Optimism, Relaxation, Enjoyment!
You will also receive a special BONUS GIFT to get you started on your road to developing a "Champion Mindset" today.
Let's GO!
“You saved my life! I lost a total of 60 pounds all without the help of a gym or diet center. My confidence has grown and I’ve totally re-invented myself. Again Jim, a heartfelt thank you! The pleasure has been all mine!” Audra B. (Calgary, Canada)
“Reaching the Hall of Fame…I mean I owe it to Jim Fannin. To be honest, he taught me to live in the Zone. I’m not just talkin’ the talk, but walkin’ the walk. Once I started using Jim’s S.C.O.R.E.® System and his 90 -Second Rule™ it changed my entire life and my career. The 90-Second Rule™, please check it out. It will change your life forever.” Frank Thomas (MLB All-Star; MVP; Hall of Fame)