America’s ZoneCoach®

Jim Fannin

Jim Fannin is the World’s #1 Coach of Champions. He has coached more champions in life, business and sports than anyone on earth. More than a “life” coach,” Jim Fannin is a “change your life” coach.  His proven Zone Blueprint EMPOWERS you to SWIFTLY become your genuine, authentic best self. Jim has guided the careers of the world’s best professional athletes from 10 sports and business executives from 50 industries for more than 40 years.  In addition, he has coached individuals, families, relationships and students in simplifying and balancing their lives.

Born in Ashland, Kentucky; B.S. East Tennessee State University; Happily married with a daughter, stepdaughter and grandson; lives outside of Chicago, IL.

International Keynote Speaker

Jim inspires audiences from 25 to 15,000 in attendance. He has conducted over 2000 powerful, informative, and interactive talks on thinking like a champion in life, business and sports. Jim’s talks are game-changers and more importantly…life-changers!


As a former pro athlete and now over 60 years old, Jim appreciates wellness. He has conducted seminars for Kentucky Health Departments, Wellness House (cancer patients), Kings Daughter’s Hospital, GE Healthcare, and American College of Healthcare Executives to name a few; Coached Ms. Florida, Ms. Fitness USA in addition to numerous wellness, fitness, strength and conditioning coaches. Jim has been featured in, Cosmo, Esquire, and Men’s Health.


As a former professional athlete, Jim is an expert on preparing, adjusting and evaluating performances while attracting the Zone. He has coached athletes from 10 professional sports including the best coaches and players from the NFL, NBA, MLB, MLS, PGA, LPGA, ATP, WTA, PBA, WBA, and the World Cup; Olympics; and every amateur sport including performers in boxing, swimming, poker, equestrian, skiing, running, body building, curling, shooting, bass fishing, bowling, etc.


Personal relationships are sensitive and can be complicated. Jim’s clients have his 100% confidentiality. He has saved and enhanced over 1000 marriages with his 90-Seconds To a Great Relationship book, couples seminars, retreats and individual coaching. He has conducted over 100 relationship workshops titled, The Relationship Blueprint: How 1+1=3.


Jim was a professional tennis player and full-time coach on the ATP/WTA Tours. He can definitely get your game in the Zone. He has coached seven ATP/WTA players in world’s top 10, including French Open and Wimbledon champions; Coached Italian Davis Cup to World Finals; Owned 60,000 sq. ft. S.C.O.R.E.® Tennis Academy producing seven national champions and $24 million in college scholarships; Owned world’s largest junior tennis program with 250,000 Tennis Tots® children enrolled in 350 locations worldwide; Invented shorty tennis racket in 1973; Coached #1 pro from 16 different countries.


Jim loves teachers and he especially loves students seeking to be the best they can be. His S.C.O.R.E.® Success System has been taught in a 3rd grade, Chicago public school for the past six years. In addition, Jim has coached ALL of the principals of ALL of the schools in Alaska. What an experience! Today, Jim is still coaching junior high, high school and college students to perform in the Zone during homework and when tests arrive to help them set personal academic records.


As a parent and grandparent Jim knows the trials and tribulations of raising a child. As one of his favorite subjects, he has conducted over 500 parent seminars titled, The Parent Blueprint: Coach Your Kid To Greatness.


Looking to lower your handicap or wear The Masters green jacket? Jim can get you there.  He has coached the world’s #1 pro golfer; #1 golf instructor, #1 golf commentator, and #1 golf magazine editor; Delivered multiple presentations at PGA Golf Shows; Conducted seminars for 100+ PGA golf instructors.

Jim has coached 10 pros to win their first tournament, PGA Rookie of the Year, and the University of Illinois Men’s Golf team to garner eight Big 10 titles and 10 NCAA team appearances, NCAA/Big 10 Coach of the Year, 2 NCAA Champions, and 10 NCAA All-Americans; Jim has conducted 100+ of his proprietary Golf in the Zone™ Schools with Golf Digest Top 50 instructors David Leadbetter, Brian Mogg, Mike Adams, and Jim Hardy to name a few.

Best Selling Author

From his first book in 1978 entitled, Tennis & Kids: The Family Connection to his newest book, The Blueprint: A Proven Plan For Successful Living, Jim loves to write. Check out his other works: The Pebble in the Shoe, S.C.O.R.E.® For Life, and 90-Seconds To A Great Relationship. Plus listen to his internationally acclaimed 90-Second Rule™ (six-hour audio program), as well as his 2-hour Zone audios called Life in the Zone, Business in the Zone, Sports in the Zone, Baseball in the Zone, Tennis in the Zone and Golf in the Zone.


As an executive coach and consultant Jim has guided individuals, teams and companies from 50 industries; He has coached thousands of executives from the Fortune 500, plus 100’s of small businesses and entrepreneurs; He has conducted hundreds of half-day, full-day and 3-day seminars and retreats.


The world’s best baseball players call Jim 24/7. He has coached 3 Hall of Fame inductees (Randy Johnson, Frank Thomas, Jim Thome) and 28 MLB All-Stars, including 5 MVPs, 4 Cy Young Award recipients, 2 Batting Champions, 3 HR champions, and Silver Slugger and Gold Glove winners from every position. He has also individually coached 9 members of the 1997 World Series Cleveland Indians, players from Nippon Professional Baseball (Japan), KBO (South Korea), and even a New Mexico State Champion Little League team.

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