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Speaking – Keynotes, Seminars, Retreats

Coaching – Life, Executive, & Sports

Media – Interview Jim

About Jim Fannin


Jim Fannin is the World’s #1 Coach of Champions. Jim has coached more champions – in sports, business and life – than anyone on earth. As a mental performance coach to some of the world’s top athletes and most successful company CEOs, he has been called the “Change Your Life” Coach. His thought management system has transformed tens of thousands of people’s lives by teaching them to reduce and manage their thoughts – putting them in a “Zone” mindset. Jim created and personally funded a private research project in 1974 with three Ph.D.’s from Ohio State University that focused on maximizing learning in children. This 18-month research project spawned his S.C.O.R.E.® Success System that became the groundbreaking model that effectively attracts the “Zone” mindset for reaching peak performance. This led to Jim becoming the ZoneCoach® to amateur and professonal athletes worldwide. Jim is an author, professional platform speaker, a former professional tennis player, life strategist and sports & business consultant. He has 35+ years of professional coaching, consulting and public speaking experience. He has coached hundreds of professional athletes from nine sports including members of the PGA and LPGA Tours, NBA, NFL, NHL, MLS, MLB, US Equestrian Association, World Series of Poker and the Olympics. He has trained tens of thousands of individuals and hundreds of companies from 50 industries in peak performance. He’s been featured on ESPN, NBC, ABC, CBS, and Lifetime and published in the Wall Street Journal, Sports Illustrated, Golf Magazine, Cosmopolitan, Esquire, Fortune Small Business and hundreds of other respected newspapers and magazines. Jim has published multiple best-selling works including, S.C.O.R.E.® for Life and the internationally renowned 90-Second Rule™. He has created and delivered:

  • 400+ parent workshops on “Coaching Your Kids to Greatness”
  • 350+ student workshops on “Thinking Like a Champion”
  • 1000+ workshops on specific aspects of Life, Business, and Sports
  • 1000+ keynote addresses; performed before audiences of 7000+
  • International seminars for Worldview International Foundation on empowering the underprivileged (Sri Lanka, Thailand, Nepal, Ukraine, Japan, Korea, Australia, India)

Jim has addressed hundreds of major corporations, including Mitsubishi Electric, Navistar, Merrill Lynch, General Electric, IBM, Apple Computer, Transamerica, Allstate Insurance, New York Life, Life Technologies, BMO Bank Group, Northern Trust Bank, Domino’s Pizza, Carnation, Sports Illustrated, Blue Cross, Starwood Hotels, Silhouette Optical, Bertram Yacht, Miles Labs, Mercedes, Dominick’s Finer Foods, Toyota, Honda and Chrysler; and non-profits Worldview International Foundation, UAW Ford, YEO, YPO, YMCA, PGA of America, Children’s Memorial Hospital, Hugh O’Brien Foundation, Cancer Wellness House, and Boy’s Clubs of America to name a few. Today, Jim divides his time between public speaking, writing, personal coaching (6500 coaching minutes per month via cell phone), corporate consulting, physical fitness, travel, and his charity, Think Like A Champion (TLC) Foundation. Jim and his family live outside Chicago, IL.